This report is a synthesis of feedback from a number of sources, with an emphasis on the recent 2018 community stakeholder survey, to better understand awareness, knowledge, and perceptions of the NEON project as well as interest in using NEON’s data and infrastructure. Findings from this report will be used by NEON leadership to shape a strategic engagement plan to accelerate and maximize use of the observatory as a community-owned resource for the ecological research community and beyond.